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About All4Footy

The parent company of KAAS Footy and VERSA Footy

All4Footy Logo

Our Story

In 2024, two people who love the game noticed the same thing: millions in Saudi Arabia follow football and very few of them play it. An adult cannot find a team to join, and a child cannot find a coach with the patience to stay. All4Footy started there. KAAS Footy opened tournaments to anyone who turns up alone, and VERSA Footy put a coach in the pocket of every child. Two different brands, one purpose: that people play.

Our Mission & Vision


Our Mission

That as many people as possible play. We run the tournament, we provide the coach, and we clear away whatever stands between people and a pitch. We measure ourselves by how many are in the game because of us.

Our Vision

A match you can find whenever you want one, and a coach your child can find whenever they need one. We build the brands and run their details until that is ordinary in every neighbourhood.

Our Core Values


Innovation

We take the new idea onto the pitch: teams that form the moment you register, and a coach in a phone who never misses a day. Technology is the means. The pitch is the point.

Excellence

We will not run a tournament we would not want to play in, or design a session we would not want for our own children.

Community

Nobody plays football alone. Everything we build starts with one person registering and ends with a team that knows each other.

Meet Our Leadership


Mubdu Alali, Co-founder | CEO

Mubdu Alali

Co-founder | CEO

A Top 30 Under 30 Innovator. His experience in sport and startup building, and his passion for social entrepreneurship and youth development, are what drive All4Footy to open the game to more people.

Hussain Bin Ahmed, Co-founder | COO

Hussain Bin Ahmed

Co-founder | COO

Hussain combines his expertise as a physiotherapist with his experience as a media content creator to drive All4Footy operations and content strategy. His background in sports training and rehabilitation informs the company science-based methodology for holistic athlete development.

Our Goal

By 2030 we want 10 million players: a child training with VERSA Footy every day, and an amateur who finds their tournament with KAAS Footy. And we want All4Footy to be the first name that comes to mind when football is mentioned in this region.

Come and Play

Find your next tournament, or start your child with a coach who never misses a day. Start here, and choose where you enter the game.